You can have the best project in the world, but unless people know about it you won’t have the impact you want.
People like to hear about people - what difficulties they’ve overcome, what difference learning has made to their lives.
What good practice examples and case studies have come out of your project that you can share with others? What successes have you had that you can roll out more widely?
As well as raising the profile while the project is running, you are also looking to what you might be able to use in the future, as links to mainstreaming – and potential future funding.